Hi, we are a team of multidisciplinary designers, wayfinding specialists, and brand advocates creating timeless solutions within the built environment. We thrive on crafting end-to-end wayfinding and signage solutions that optimise both the end-user experience and the perception of your brand.
Our Studio
Founded in 2017 in Melbourne by Thomas Williams and Clare Chang, Micio is a multidisciplinary design consultancy specialising in wayfinding and branding.
With over 30+ years of industry experience, our design solutions have contributed to a wide range of commercial, residential, heritage, and architecturally designed developments across Australia.
Our approach integrates wayfinding strategy, brand architecture and identity, and spatial understanding to create user-centric systems that support intuitive navigation, enhanced user experience, and deliver long-term value for our clients’ projects.
Our Edge
At Micio, we are your brand ambassador.
Our approach to applying your brand to the physical space requires experience in multiple fields of design.
With industrial design at the heart of our approach, we ensure that two-dimensional elements created during the graphic design phase not only consider aesthetics but are also grounded in consideration of the end use and the design's journey through to its physical inception.
Led by experience and knowledge, we ensure that every project delivers outcomes that are not only visually striking but also practical and built to last.
Our Process
We approach each project with a commitment to attentive listening, a profound focus on the end user, and a collaborative ethos. Recognising that every discipline contributes indispensably to a project's success, we view our design work as a vital yet interconnected element of a larger collective effort. With meticulous care, we ensure that every aspect of our design, at every stage, remains clear, impactful, and enduring, reflecting both precision and purpose.
A comprehensive analysis and assessment to fully understand the objectives and vision of your project
- Initial consultation
- Interpretation of project scope and brief
Conducting thorough research and finalising a clear and strategic design direction
- Research and Development
- Concept Ideation and sketching
- Design direction and development
Developing innovative and practical solutions that seamlessly blend aesthetic appeal with functionality
- Design development and application of all project assets
- Design and strategy refinement
- Final design presentation
Specify and engage industry specialists to ensure the production and installation align with the design intent.
- Preparing tender documentation to facilitate signage procurement
- Providing consultation with fabricators and suppliers as required
- Overseeing the manufacturing and installation of Micio-designed products when directly appointed
Our Founders
Thomas Williams
Co-Founder and Director
Thomas is the driving force behind Micio's project portfolio, offering extensive industry expertise and a distinguished background in industrial design and project management. His leadership ensures that Micio consistently delivers innovative, impactful, and sustainable design solutions that enhance our clients' developments. Thomas is dedicated to cultivating strong client relationships and overseeing projects with meticulous attention to detail, ensuring seamless execution from concept to completion.
Clare Chang
Co-Founder and Director
Clare is the visionary leader behind Micio's creative direction, specialising in the development of bespoke design solutions that not only align with but also enhance each client's brand identity. With a strong foundation in experiential design, Clare is driven by the belief that well-executed design provides tangible and lasting value, benefiting both the brand and its audience. Clare's user-focused approach continues to redefine industry standards in the creation of meaningful, immersive spatial experiences
Recognition & Awards
2024
AGDA Finalist | Maybloom Clyde North | Public Space Design – Outdoor
2023
Interpretation Australia Highly Commended | Jack's Magazine | Outdoors
Design Anthology Finalist | Clare Chang | Emerging Designer
Start the Conversation
We're here to offer practical advice — whether you're planning ahead or solving mid-project challenges.
Email Us
Hello@micio.com.au
Call Us
+61 3 9570 5720
Mail Address
Waterman
1341 Dandenong Road, Chadstone VIC 3148